Roofing GMB Posts Strategy: Engage Customers on Google

GBP posts are a powerful but underutilized tool. These short updates appear in your profile when someone searches for your company. Regular posting keeps your profile active and may improve local rankings. What's New posts share company news, new services, or team highlights. These keep your profile fresh. Offer posts promote special deals like inspection discounts or seasonal packages. Include a clear call to action and expiration date. Event posts promote community activities like home shows or charity events. These demonstrate community involvement. Product posts highlight specific services or materials like metal roofing or gutter protection. Post at least once per week. Use high-quality photos and videos. Keep text concise and scannable. Include a clear call to action. Photo posts tend to perform best. Before-and-after project photos get the most engagement. Video posts are also highly engaging. Use GBP insights to track which post types generate the most views and clicks. Double down on what works. GBP posts do not directly improve rankings but signal that your profile is active, which indirectly benefits local search presence.