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Lead GenerationNovember 19, 20251 min readAli Sedighi

Roofing HomeStars Marketing: Canada's Trusted Review Platform

Optimize your HomeStars profile to generate more leads from Canadian homeowners who use the platform to find roofers.

HomeStars is Canada's leading platform for finding home improvement professionals. Many Canadian homeowners use HomeStars specifically to find roofers. Claim your HomeStars profile and complete every section. Add your logo, photos, and detailed service description. Encourage satisfied customers to leave HomeStars reviews. These carry significant weight because the platform verifies reviewers are actual customers. Send follow-up emails with a direct link to your review page. Consider the HomeStars membership program for priority placement in search results, ability to respond to reviews, and analytics access. Respond to all reviews. Thank customers for positive reviews and address negative feedback professionally. Use your profile to highlight best reviews and projects. Keep your profile fresh by adding new projects regularly. Monitor HomeStars analytics to understand how customers find your profile. The platform provides insights into profile views, phone calls, and quote requests. Promote your HomeStars profile on your website and in marketing materials. Include your HomeStars badge and rating. Add a link in your email signature. Consider HomeStars advertising to increase visibility on the platform.

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