Roofing Marketing ROI Calculator: Measure What Matters

Measuring marketing ROI is essential for smart budget decisions. Without accurate data, you are guessing which channels work. The basic formula: subtract marketing cost from revenue generated, divide by marketing cost, multiply by 100. Applying this to roofing requires careful tracking. Implement call tracking for every channel. Use CallRail or WhatConverts to assign different phone numbers to different campaigns. Set up conversion tracking for forms and contact pages. Calculate cost per lead for each channel by dividing total spend by leads generated. Compare to average customer lifetime value. If Google Ads costs $80 per lead and your average job is $8,000 with a 30 percent close rate, your cost per acquisition is about $267. With an $8,000 average job value, ROI is nearly 30 to 1. Track leads by source in your CRM. Every new lead should be tagged with its originating channel. Review ROI monthly and reallocate budget from underperforming channels to those that deliver best returns.