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Lead GenerationFebruary 8, 20262 min readAli Sedighi

Roofing Review Request via SMS: High-Response Method

Use SMS text messages to request reviews from satisfied customers and dramatically increase your review volume.

Text message review requests have significantly higher response rates than email requests. Most people have their phones with them at all times and read text messages within minutes. This makes SMS the most effective channel for generating reviews. Use a review management platform that supports SMS requests. Platforms like Podium and Broadly specialize in text-based customer communication and review generation. They integrate with your CRM and automate the review request process. Send the review request text within 24 hours of job completion. The timing should be soon enough that the positive experience is fresh but not so immediate that it feels rushed. Include a direct link to your Google review page in the text message. Make the link short and recognizable. Some platforms can create a custom short URL with your business name. Keep the text message brief and friendly. A simple message like Hi John, thank you for choosing ABC Roofing. We would love your feedback on Google. Here is a direct link works well. Add your business name so the recipient knows who is texting. Personalize the message with the customer's name and details about their project. A personalized message feels genuine rather than automated. Follow up once if the customer does not respond within a few days. A gentle reminder can significantly increase response rates. Do not send more than two requests. Respect your customers' time and attention. Track your SMS review request metrics. Monitor delivery rate, click-through rate, and review completion rate. Optimize your message content and timing based on data.

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